SOLESTRUCK X SENSO: ANIMAL STYLE PRINTED COLLABO
November 21st, 2010
For this project, the TMI team and associates, created a printed collabo lookbook for the exclusive US launch of Senso Diffussion on Solestruck.com. Both clients of TMI, we paired the two shoe gurus for a US launch and a Solestruck exclusive for the brand. Solestruck launched the brand in the US with a six month exclusive and a PR partnership with TMI.
This look book, ANIMAL STYLE, was printed on matte newsprint and delivered to bloggers, editors and the top 3,000 Solestruck clients as a GWP. The look of the project captured the wild and untamed side of the Australian brand—giving it a fresh face for the US launch. Shot on location in Brooklyn we paired with top clothing brands (Motel Rocks, Functional, CMRTYZ etc etc) and produced a both printed and digital version of this piece. The images with the creep-tastic animal heads were a hit with bloggers and we still see them re-posted regularly today.
On a small budget and very tight time-line the images and aesthetic of this project served a dual purpose: to provide a point of view for the Australian brand as it reached out to new client on a new continent. And, for the Solestruck shopper and client it provided a gateway to feeling a part of what is next, newest, best and forthcoming from the shoe website they turn to for all their shopping and style needs. These images assisted in pre-booking and promoting the arrival of the collection direct to on-line cosumers before the shoes had even exited production facilities—allowing for quicker reorders, reads on trending, and to build anticipation. It was a pleasure working with both clients and all individuals who assisted on this project.
PHOTO: Louis Terline
HAIR: Stephen Crow
STYLING: Lala Lopez/Ty McBride
PRODUCER: Ty McBride
MAKEUP: Denise Mojica
MODELS: Angelique Valez Sean Gillespie
LAYOUT DESIGN: Cameron Jennings
ASSISTANTS: Bridgette Bayley and Chloe Dinga
Shot on location at the OAKNYC.studios in Brooklyn.