MATIKO: GOOD THINGS COME IN PAIRS
May 2nd, 2011
Shot on location at the very High School my parents graduated from, the first ever MATIKO look book was a fun and challenging project. Shot by NYC based photographer Helen Pearson–we set out to combine the fun, sexy, flirty and wild side of the California based collection–layered on top of a canvas of a very “All American” back drop. Creating a darker set of images we were able to pull of this very sophisticated look–while still maximizing the amazing backdrop.
Using local models–we were able to create a look that was very “girl next door” for the LA based collection who is renowned for color, comfort, forward styling and seasonal staples. Using wardrobe from both LA and NYC showrooms and indie-designed accessories, we kept the look fresh and accessible.
Producer: Ty McBride
Stylist/Assistant: Bridgette Bayley
Photography: Helen Pearson
Assistant: Lacey Towers
Models: Kylee Acree & Andrea Nungaray
Hair: Stephen Crow
Makeup: Lindsey Black
Manicure/Pedicure: Dottie Lore
Video: Andrea Cruz
Layout: Matthew Howard
We would like to thank the clothing lines which contributed to this look book production. Plastic Island, Hellz Bellz, Dear Creatures and Shakuhachi. Accessories supplied by Simply Nova, Doody Designs and Laruicci and Danika of Ryan Berit Showrooom.
Shot on location in Vale Oregon, special thanks to Vale High School, home of the Vikings. Special thanks to the football team for letting us crash your pre-game.
Special thanks to Shannon Steele, Ryan Berit, the staff of Salon Salon and the spa for hosting us. Giant shout out to Andrea Cruz and Lee McBride for your special efforts to make this book possible. Thanks Tracy Beetler for organizing all the samples for us.
Roomservice
May 2nd, 2011
ROOMSERVICE was the first lookbook project I completed for Portland based client SOLESTRUCK.com. Shot super last minute with one week of prep time, I worked with SOLESTRUCK in house employee, and friend, Alexandra Gallatin, to style, prep, stage, and cast the shoot. We utilized the hotel room I was staying in at the hyper-trendy ACE HOTEL, on Stark Street, to create the perfect backdrop for the book. For this project we worked with Portland based photographer Carey Haider, to create an amazing project–one that went on to not only drive sales and increased traffic for my client–but also helped initiate future lookbooks and photo projects based on it’s popularity and sales results.
On a tight budget and small space, Alex and I worked with selections from her own clothing collection, as well as select pieces from both NYC and Portland based showrooms and brand agencies. The story, ROOMSERVICE, was based on four collegiate friends meeting for a weekend for a reunion in PDX. The lookbook features casual shots, images of them prepping for a night out, and PAC-NW inspired styling–with just enough editorial edge that the story reads as both fashionable and realistic. The images were used for branding/landing, blog, email blasts, brand posts–and the entire lookbook was downloaded and reposted thousands of times through the SOLESTRUCK site. Many of the images were reposted/used by the featured brands, and many of the items featured have gone on to become top selling pieces on the site.
We cast the models through craigslist and through connections and networks of Carey–as he shoots locally very often. With this being my freshman photo project for this client, I felt it important to create a look–the branding is again focused on a believable girl—a believable guy—with great product and images that make the product pop. We may have cleaned out the mini-bar (sorry Solestruck!!!), but the results of the shoot definitely rank as top-shelf.
Director/Stylist: Ty McBride
Assistant/Stylist: Alex Gallatin
Models: Megan Hodge, Emily Martin, Renee Lilley, Matt Holt
Hair: Lauren Kennen
Makeup: Rachel Manley
Clothing: RVCA, Motel Rocks, Wild Fox Couture, Alex Gallatin, Bridge and Burn and highlighted pieces lent from Portland clothing store Frank James.
Layout and Design: Cameron Jennings
GET YOUR HAIR DID: A virtual rebrand for Stephen Crow and Salon Salon and the Spa
November 21st, 2010
The TMI office recently took on a new client in an old friend Stephen Crow. Crow, a salon owner, senior stylist, and a National Educator for JPMS systems–collaborated with the TMI team for a completely new look for his site and on-line presence. This project lead to combined efforts on several creative projects—the end result being a hyper networked website for his business, an online business card for Stephen as he strives to take his persona and expertise outside the walls of the salon, and an interactive blog that not only brands the Salon but also takes Stephen himself to the next level of exposure, bumping up his career up a notch in the hair world.
BLOG: http://blog.stephencrow.com/
By educating Stephen on the power of blogging and blogger relations we were able to create a blog that simply serves as an online newsletter about all things Stephen. From styling Miss Idaho, to Salon Salon promotions–his blog let’s clients in on his inter-workings, while simultaneously creating a community for his clients—and drawing in potential clients by giving them a glimpse of his world, staff professionalism and passion for his craft. The blog is linked to his facebook and twitter—providing a complete package to reach all of his fans, friends and clients. The blog aspect of this project simply allows Stephen to keep his personal BRAND, and HIS SALON on the top of his clients minds—to truly make it a LIFESTYLE business. It also increases his search capacities with tourists, residents, or potential clients are searching out hair and beauty options in his area.
A sample blog post:
Site: www.salonsalonandthespa.com
In creating a new site for the actual SALON, Stephen wanted an image that was fresh, easy, professional and crisp. His salon is staffed by brilliant and talented professionals who are doing amazing things—the site is an easy template to highlight those services and team members—but it’s basic function is to draw in new clients. The site offers a brief glimpse of what is offered, who is providing which services, and why you would want to be a part of it all. We also introduced client testimonials which have been a favorite among staff and clients. Salon Salon, a JPMS FOCUS Salon, is simply selling a lifestyle–offering great services to make you feel better, to look better and to live better, the site is a clear representation of that goal.
A quick screen shot of the main page:
For the final face of this project we partnered with Crow on several creative projects, both in NYC and otherwide, for our other clients. He provided his services in the realms of hair and styling, and we photographed and captured him at work. We then used these images (photography by Helen Pearson) to create a simple and clean site just for him. www.stephencrow.com is a simple “on line business card.” This site links to all of the other projects we have created–while simply showing Stephen at work–and giving a glimpse of what he can do, be that in the Salon, on stage or behind the scenes for editorial work.
Visit his personal site here:www.stephencrow.com
