POSTING-HOSTING & COAST-TO-COASTING

April 28th, 2011

In addi­tion to cre­at­ing a con­stant stream of visu­als and sales focused mate­ri­als for my clients—I also develop, cre­ate and exe­cute blog posts/blog concepts/Twitter/FB pres­ence for many of them. By lay­er­ing in a con­stant stream of visu­als, both self gen­er­ated, directly from the brands we part­ner with, or from the client them­selves, I cre­ate a steady pulse that dri­ves right back to the point of pur­chase. This viral aspect ties in heav­ily to my full-blown hands on approach to brand iden­tity.  Below you can see sev­eral exam­ples of the many blogs I have cre­ated for a myr­iad of clients. My team keeps the con­tent flowing–building a cult fol­low­ing with admir­ers, shop­pers, and blog fol­low­ers world over. I cre­ate a com­bi­na­tion of “lifestyle” posts–but con­tin­u­ally return to prod­uct based post­ings to keep the focus on the brand/item/materials at hand.  See below some exam­ples of recent posts and links to blogs I con­tin­u­ally work on. While my aim is to keep the blogs interesting/entertaining, the end goal is always to engage the shop­per, the reader–and to add another build­ing block to the com­mu­nity I strive to cre­ate for each client.

For Solestruck’s new ‘Man Blog,” I gave direc­tion to their main designer and devel­oper on the visual look for the blog, pro­vid­ing inspi­ra­tion and direc­tion for the build out. Once the site was fin­ished, I cre­ated and devel­oped each blog post–using a clean and easy approach to reach­ing out to the male clients on the site. I cre­ate a com­bi­na­tion  of lifestyles posts based on gen­eral inter­ests,  brand infor­ma­tion, and direct sales focused con­tent directly from solestruck.com. The blog, cou­pled with the UP ON IT dig­i­tal look­book I pro­duced for the site,  served as the kick-off to a deeper men’s selec­tion, and a relaunch (and re-amped!) men’s side of the busi­ness. The recep­tion by the clients has been well received, cou­pled with a selec­tion of amaz­ing shoes from top collections–men’s sales con­tinue to increase and grow.

Here are sev­eral quick shots of the blog’s home page one one exam­ple of a post. Check the blog HERE.

While the men’s sec­tor at SOLESTRUCK con­tin­ues to grow and develop, the female clients are hands down the main return shop­per, the cult fol­lower, and as we like to call them.…THE SHOE ADDICT! I post con­tin­u­ally on the women’s blog, tying in all my posts to their Face­book and Twit­ter feeds. The focus of the blog is to cre­ate a con­stant stream of con­scious­ness that feeds into the life of the shoe crazed fans of SOLESTRUCK. The feel­ing is very off-the-cuff, relaxed and a bit crazed! Below are a few exam­ples of posts I have cre­ated for the blog. I also use this blog to pro­mote, cross pro­mote, and host the myr­iad of con­tests and give­aways I cre­ate for the site. Click HERE to be taken to the blog.

Much like the blogs I work on and con­tribute to for my client SOLESTRUCK, I also cre­ate and write the exclu­sive blog for SENSO DIFFUSION, a brand I have worked with and launched here in the United States. For their intro­duc­tion to the US, we cre­ated a viral frezy by part­ner­ing with blog­gers, media out­lets and TOP retail­ers to get the shoes in all the right places. The blog for SENSO serves as a tool to direct shop­pers from all over the globe on how to get that SENSO LOOK—and where to find those often sold out SENSO SHOES! The focus for this client is largely to broad­cast the BRAND, and where you can find the brand—the blog is a hyper visual col­lage of fans, prod­uct and editorial/press offer­ings behind the up and com­ing shoe staple.

Click HERE for a link to their site, and blog, and below are a few screen­shoots from a blog entry and the main­page of the blog.

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