MATIKO: GOOD THINGS COME IN PAIRS

May 2nd, 2011

Shot on loca­tion at the very High School my par­ents grad­u­ated from, the first ever MATIKO look book was a fun and chal­leng­ing project. Shot by NYC based pho­tog­ra­pher Helen Pearson–we set out to com­bine the fun, sexy, flirty and wild side of the Cal­i­for­nia based collection–layered on top of a can­vas of a very “All Amer­i­can” back drop. Cre­at­ing a darker set of images we were able to pull of this very sophis­ti­cated look–while still max­i­miz­ing the amaz­ing backdrop.

Using local models–we were able to cre­ate a look that was very “girl next door” for the LA based col­lec­tion who is renowned for color, com­fort, for­ward styling and sea­sonal sta­ples. Using wardrobe from both LA and NYC show­rooms and indie-designed acces­sories, we kept the look fresh and accessible.

Pro­ducer: Ty McBride
Stylist/Assistant: Brid­gette Bay­ley
Pho­tog­ra­phy: Helen Pear­son
Assis­tant: Lacey Tow­ers
Mod­els: Kylee Acree & Andrea Nun­garay
Hair: Stephen Crow
Makeup: Lind­sey Black
Manicure/Pedicure: Dot­tie Lore
Video: Andrea Cruz
Lay­out: Matthew Howard

We would like to thank the cloth­ing lines which con­tributed  to this look book pro­duc­tion. Plas­tic Island, Hellz Bellz, Dear Crea­tures and Shakuhachi. Acces­sories sup­plied by Sim­ply Nova,  Doody Designs and Laruicci and Danika of Ryan Berit Showrooom.

Shot on loca­tion in Vale Ore­gon, spe­cial thanks to Vale High School, home of the Vikings. Spe­cial thanks to the foot­ball team for let­ting us crash your pre-game.

Spe­cial thanks to Shan­non Steele, Ryan Berit, the staff of Salon Salon and the spa for host­ing us. Giant shout out to Andrea Cruz and Lee McBride for your spe­cial efforts to make this book pos­si­ble. Thanks Tracy Beetler for orga­niz­ing all the sam­ples for us.

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Roomservice

May 2nd, 2011

ROOMSERVICE was the first look­book project I com­pleted for Port­land based client SOLESTRUCK.com. Shot super last minute with one week of prep time, I worked with SOLESTRUCK in house employee, and friend, Alexan­dra Gal­latin, to style, prep, stage, and cast the shoot. We uti­lized the hotel room I was stay­ing in at the hyper-trendy ACE HOTEL, on Stark Street, to cre­ate the per­fect back­drop for the book. For this project we worked with Port­land based pho­tog­ra­pher Carey Haider, to cre­ate an amaz­ing project–one that went on to not only drive sales and increased traf­fic for my client–but also helped ini­ti­ate future look­books and photo projects based on it’s pop­u­lar­ity and sales results.


On a tight bud­get and small space, Alex and I worked with selec­tions from her own cloth­ing col­lec­tion, as well as select pieces from both NYC and Port­land based show­rooms and brand agen­cies. The story, ROOMSERVICE, was based on four col­le­giate friends meet­ing for a week­end for a reunion in PDX. The look­book fea­tures casual shots, images of them prep­ping for a night out, and PAC-NW inspired styling–with just enough edi­to­r­ial edge that the story reads as both fash­ion­able and real­is­tic. The images were used for branding/landing, blog, email blasts, brand posts–and the entire look­book was down­loaded and reposted thou­sands of times through the SOLESTRUCK site. Many of the images were reposted/used by the fea­tured brands, and many of the items fea­tured have gone on to become top sell­ing pieces on the site.


We cast the mod­els through craigslist and through con­nec­tions and net­works of Carey–as he shoots locally very often. With this being my fresh­man photo project for this client, I felt it impor­tant to cre­ate a look–the brand­ing is again focused on a believ­able girl—a believ­able guy—with great prod­uct and images that make the prod­uct pop. We may have cleaned out the mini-bar (sorry Solestruck!!!), but the results of the shoot def­i­nitely rank as top-shelf.

Director/Stylist: Ty McBride
Assistant/Stylist: Alex Gal­latin
Mod­els: Megan Hodge, Emily Mar­tin, Renee Lil­ley, Matt Holt
Hair: Lau­ren Ken­nen
Makeup: Rachel Man­ley
Cloth­ing: RVCA, Motel Rocks, Wild Fox Cou­ture, Alex Gal­latin, Bridge and Burn and high­lighted pieces lent from Port­land cloth­ing store Frank James.
Lay­out and Design: Cameron Jennings

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WEEKENDER

April 28th, 2011

The WEEKENDER look­book cam­paign and printed cat­a­logue, which I cre­ated for client SOLESTRUCK, high­lited a multi-brand line up of both men’s/women’s shoe must have from the sites SS/11 offer­ings. Shot on loca­tion on the estate of Steve Recla, set among rolling hills, open fields and an amaz­ing home, I part­nered with NYC based Pho­tog­ra­pher Helen Pear­son to tail four urban best friends as they gath­ered for a long week­end at the coun­try house of their dreams.


Styled and shot to directly tar­get the core clients of SOLESTRUCK, the images were then used to cre­ate exten­sive teaser drops to build antic­i­pa­tion about the look­book, land­ing pages, blog posts, email blasts and many of the brands we spon­sored went on to fea­ture this highly cir­cu­lated look­book on their own sites blogs and assorted social net­work­ing plat­forms. By drop­ping the look­book early in the season–we were able to build a lot of antic­i­pa­tion with shoe fanat­ics, and were able to part­ner with many brands for pre-sale events based on shoes fea­tured in this effort.

Cast­ing local mod­els from the area, we cre­ated a look which speaks directly to the shop­per at hand–and sim­ply let the prod­uct be the start set oppo­site this amaz­ing back­drop and space. We cre­ated sev­eral sce­nar­ios and set­tings dur­ing the 12 hour shoot–shooting over 40 styles of shoes. Many of the shoes fea­tured have gone on to become top per­form­ers on the site—creating a frenzy with loyal shop­pers and reach­ing out to new mar­kets, fans and net­wors. The dig­i­tal ver­sion of the WEEKENDER cam­paign was down­loaded and reposed thou­sands of times glob­ally, and 10,000 pieces were printed to be gifted as GWP for SOLESTRUCK shoppers.

Cre­ative Direc­tor: Ty McBride
Assistant/Head Stylest: Brid­gette Bay­ley
Pro­duc­tion Assis­tant: Andrea Cruz, Tara Hall Reddy, Lacey Tow­ers
On site Assis­tant: Jen­nifer Day
Pho­tog­ra­phy: Helen Pear­son
Layout/Design: Cameron Jen­nings
Hair: Stephen Crow
Makeup: Lind­say Black
Nail Styl­ist: Dot­tie Lore
Mod­els: Aubrie Young, Ash­ley Knight, Madi­son Schoor, Ste­fanie Glore, Derek Fisher

Cloth­ing pro­vided by: RVCA, WILDFOX, MARY MAYER, JOY RICH, MINK PINK, SHAKUHACHI, and DEAR CREATURES.
Acces­sories pro­vided by: SIMPLY NOVA NYC, LARUISSI & DANIKA OF RYAN BERIT GROUP SHOWROOM

Look book production [ Comments Off ]

POSTING-HOSTING & COAST-TO-COASTING

April 28th, 2011

In addi­tion to cre­at­ing a con­stant stream of visu­als and sales focused mate­ri­als for my clients—I also develop, cre­ate and exe­cute blog posts/blog concepts/Twitter/FB pres­ence for many of them. By lay­er­ing in a con­stant stream of visu­als, both self gen­er­ated, directly from the brands we part­ner with, or from the client them­selves, I cre­ate a steady pulse that dri­ves right back to the point of pur­chase. This viral aspect ties in heav­ily to my full-blown hands on approach to brand iden­tity.  Below you can see sev­eral exam­ples of the many blogs I have cre­ated for a myr­iad of clients. My team keeps the con­tent flowing–building a cult fol­low­ing with admir­ers, shop­pers, and blog fol­low­ers world over. I cre­ate a com­bi­na­tion of “lifestyle” posts–but con­tin­u­ally return to prod­uct based post­ings to keep the focus on the brand/item/materials at hand.  See below some exam­ples of recent posts and links to blogs I con­tin­u­ally work on. While my aim is to keep the blogs interesting/entertaining, the end goal is always to engage the shop­per, the reader–and to add another build­ing block to the com­mu­nity I strive to cre­ate for each client.

For Solestruck’s new ‘Man Blog,” I gave direc­tion to their main designer and devel­oper on the visual look for the blog, pro­vid­ing inspi­ra­tion and direc­tion for the build out. Once the site was fin­ished, I cre­ated and devel­oped each blog post–using a clean and easy approach to reach­ing out to the male clients on the site. I cre­ate a com­bi­na­tion  of lifestyles posts based on gen­eral inter­ests,  brand infor­ma­tion, and direct sales focused con­tent directly from solestruck.com. The blog, cou­pled with the UP ON IT dig­i­tal look­book I pro­duced for the site,  served as the kick-off to a deeper men’s selec­tion, and a relaunch (and re-amped!) men’s side of the busi­ness. The recep­tion by the clients has been well received, cou­pled with a selec­tion of amaz­ing shoes from top collections–men’s sales con­tinue to increase and grow.

Here are sev­eral quick shots of the blog’s home page one one exam­ple of a post. Check the blog HERE.

While the men’s sec­tor at SOLESTRUCK con­tin­ues to grow and develop, the female clients are hands down the main return shop­per, the cult fol­lower, and as we like to call them.…THE SHOE ADDICT! I post con­tin­u­ally on the women’s blog, tying in all my posts to their Face­book and Twit­ter feeds. The focus of the blog is to cre­ate a con­stant stream of con­scious­ness that feeds into the life of the shoe crazed fans of SOLESTRUCK. The feel­ing is very off-the-cuff, relaxed and a bit crazed! Below are a few exam­ples of posts I have cre­ated for the blog. I also use this blog to pro­mote, cross pro­mote, and host the myr­iad of con­tests and give­aways I cre­ate for the site. Click HERE to be taken to the blog.

Much like the blogs I work on and con­tribute to for my client SOLESTRUCK, I also cre­ate and write the exclu­sive blog for SENSO DIFFUSION, a brand I have worked with and launched here in the United States. For their intro­duc­tion to the US, we cre­ated a viral frezy by part­ner­ing with blog­gers, media out­lets and TOP retail­ers to get the shoes in all the right places. The blog for SENSO serves as a tool to direct shop­pers from all over the globe on how to get that SENSO LOOK—and where to find those often sold out SENSO SHOES! The focus for this client is largely to broad­cast the BRAND, and where you can find the brand—the blog is a hyper visual col­lage of fans, prod­uct and editorial/press offer­ings behind the up and com­ing shoe staple.

Click HERE for a link to their site, and blog, and below are a few screen­shoots from a blog entry and the main­page of the blog.

BLOG [ Comments Off ]

The Checklist

April 28th, 2011

The CHECKLIST, shot on loca­tion in  Brook­lyn, NY for my client SOLESTRUCK.com, is a multi-brand look­book which will be dis­trib­uted on their site in the form of a viewable/downloadable  dig­i­tal look­book, fea­tured as landing/branding pages, blog hits, and head­ers and visu­als for email blasts.

Shot by Span­ish pho­tog­ra­pher Jose C. Gar­cia, the project set out to edu­cate the SOLESTRUCK girl on the top and most cur­rent shoe trends. The direc­tion of the look­book aims its focus at keep­ing the client edu­cated on new mer­chan­dise, return­ing best sellers—while show­ing them how to wear the styles/trends and live the over­all brand. We fea­tured shoes from all of their top ven­dors, and my assis­tant Ste­fan Svan and I pulled from top NYC cloth­ing design­ers and show­rooms to pull off a look that read as sum­mer chic/effortless ease—while still speak­ing to the edge and “down­town girl” vibe that the SOLESTRUCK girl has carved our for herself.


The Check­list:

The Flat­form
Vin­tage West­ern Boots
The Glad­i­a­tor
Pony Fur
The Espadrille
Color Block­ing
The Wedge
Ani­mal Prints
The Ankle Boot
The Plat­form
Menswear Inspired
The Slip­per
Neons
Wood
The Flat Bootie
Exclusives



While con­stantly cre­at­ing and devel­op­ing projects for my client SOLESTRUCK, I am find­ing that, the more direc­tion, edu­ca­tion, and infor­ma­tion we give the con­sumer, the more she responds with increased loy­alty,  more social net­work­ing, a stronger sense of com­mu­nity, and returned shop­ping trans­ac­tions. For this par­tic­u­lar client I cre­ate a con­stant stream of work both printed and dig­i­tal, which all strives to cre­ate a sense of loy­alty with our grow­ing clien­tele base. We focus not only on sea­sonal offer­ings, but also splice in cam­paigns which tar­get spe­cific brands, trends or new offer­ings on the site.

Director/Producer/Stylist: Ty McBride
Photographer:/Layout Design: Jose C. Gar­cia
Assistant/Stylist: Ste­fan Svan
Art/Photo Assis­tant: Lucia Mar­tinez
Hair/Makeup: Daniele Marino for Double-D-Productions
Mod­els: Angelique Velez, Jesseme Bank with Ford Mod­els and Vanessa Agoh

Vardrobe and styling essen­tials pro­vided by: Rachel Comey, Mary Mayer, God­dess of Baby­lon, Mau­rie & Eve, Dolce Vita and Cheap Mon­day.
Access­sories pro­vided by SUPER FANCY


Look book production [ Comments Off ]

LET THE SUNSHINE IN

April 28th, 2011

Fea­tur­ing Mau­rie and Eve and Blog­ger Tess Pare-Mayer of LITTE BLACK LIST.


For this small viral mar­ket­ing campaign–I part­nered with up-and-coming NYC blog­ger, Tess Pare-Mayer of THE LITTLE BLACK LIST, to cre­ate a dig­i­tal spread which fea­tured cloth­ing from MAURIE and EVE as well as shoes from their footwear col­lec­tion and select offer­ings from iconic Ice­landic brand KRON KRON.

This project, for client SOLESTRUCK, started as an attempt to pro­mote two new and favorites brands to their site: KRON KRON and MAURIE and EVE. Just two min­utes after post­ing a “MODEL CALL” on the twit­ter of SOLESTRUCK, I was con­tacted by Tess. Her involve­ment and mod­el­ing helped take this cam­paign to a fun and viral level. By incor­po­rat­ing an actual blog­ger and real-life NYC woman as the model–we were able to fur­ther the reach of the cam­paign through the relaxed and blog­ger ori­ented feel of the shoot–and the com­bined efforts of Tess and Solestruck.


Shot on loca­tion in Brook­lyn, NYC, by  pho­tog genius Helen Pear­son, the shoot com­bined casual and effort­less pieces from the MAURIE and EVE cloth­ing col­lec­tion with glimpses of my Brook­lyn apart­ment. The images were used as a dig­i­tal cam­paign, a brand intro­duc­tion for KRON KRON and were fea­tured as landing/branding pages, con­tent for emails blasts, and were heav­ily down­loaded by blog­gers glob­ally. We saw these images bring fur­thered to suc­cess to the already top sell­ing Mau­rie and Eve shoes–and cre­ate a nice intro­duc­tion to new­comer Kron Kron.

Look book production [ Comments Off ]

UP ON IT

April 28th, 2011

UP ON IT, the first ever all men’s focused look­book we have pro­duced here at TMI, was a dig­i­tal project we did in early spring 2011. Cre­ated for my client SOLESTRUCK, this project coin­cides with the launch of a more beefed up men’s pres­ence on their site. The mar­ket­ing approach is sim­i­lar to the one we are attempt­ing to cre­ate for the female shop­pers on the site–to cre­ate a loyal base of  male shop­pers, who keep com­ing back for a well exe­cuted line-up of shoes, to seek out new brands, see new arrivals from favorite  brands, and expe­ri­ence the top notch cus­tomer ser­vice of  the SOLESTRUCK team.


My team worked with NYC based pho­tog­ra­pher Wil­fredo Alexan­der, to cre­ate a styl­ized intro­duc­tion to all the new offer­ings on the men’s side of the site. I com­bined ele­ments of super relaxed sum­mer styling, with a touch of edi­to­r­ial to cre­ate a visual work that was both doable for the client base–as well as a bit educational—simply illus­trat­ing how to wear the prod­uct, live the lifestyle, and expe­ri­ence the brand and offer­ings of the new brand cat­e­gory at SOLESTRUCK.com. I worked with two “real guys,” to cre­ate a look that speaks to guys every­where. Michael, also from Broolyn, I cast over the SOLESTRUCK twit­ter account—posting  a call for male mod­els. I paired him with a long-time friend Rick, to cre­ate two dif­fer­ent looks—to reach a deeper group of male shoop­ers. Both mod­els have totally dif­fer­ent looks–and are styled to rep­re­sent dif­fer­ent gen­res of shop­pers and the dif­fer­ent styling’s of the brands we offer.

Shot on the roof of my Green­point apart­ment, Wil­fredo used nat­ural light and the sur­rond­ing elemetns to cre­ate a visual cam­paign that has been very well received by the male shop­per. The look­book was used dig­i­tally on the SOLESTRUCK site, serv­ing also as branding/landing pages, visu­als for email blasts, and blog con­tent. This project has con­tin­ued to bring pos­i­tive results to the men’s divi­sion of  SOLESTRUCK’s new and improves men’s collection.

Director/Stylist: Ty McBride
Stylist/Assistant: Ste­fan Svan

Pho­tog­ra­pher: Wil­fredo Alexander

Mod­els: Michael Oh, Rick Schenk

Lay­out & Design: Cameron Jennings

Spe­cial thanks to: Bridge and Burn, Cheap Mon­day for sup­ply­ing all the clothes and Proof for eyewear.


Look book production [ Comments Off ]

SMALL TOWN HERO: JEFFREY CAMPBELL LOOKBOOK ss/11

April 28th, 2011

For this loca­tion shoot, I accom­pa­nied my crew to my home­town of Ontario, Ore­gon. This was most likely one of my favorite projects to date—featuring the pho­tog­ra­phy work of Helen Pear­son, and the hair­styling, and makeup work of Stephen Crow and his entire staff at Salon Salon and the spa, one of my other clients—and long time friend.

For this cam­paign, we cre­ated a par­al­lel between three mod­els in footwear from the Spring/Summer 2011 Jef­frey Camp­bell col­lec­tion, and the con­trast­ing Amer­i­cana inspired back­drop. Styled in over-the-top, street inspired cloth­ing and acces­sories from both LA and NYC showrooms–the mod­els and sub­ject mat­ter popped, jux­ta­posed the stark and ghost-town like set­ting of the rural Ore­gon back-drop. Styl­ist Brid­gette Bay­ley and myself lay­ered vin­tage pieces, along­side style sta­ples from our favorite brand to high­light the shoes, which include both run­way trends and throw­back inspirations.

Cast­ing local mod­els from the region, my team of styl­ists and staff, set out to cre­ate a visual col­lage of looks and sce­nar­ios that rep­re­sents the Small Town Hero in all of us. Based on the con­cept that the inter­net, blogs, tech­nol­ogy and new-media are now tak­ing fash­ion and styling to even the quaint­est of towns and villages–that there might just be a fash­ion icon in all of us wait­ing to get out.

The pho­tos and video from this pro­duc­tion went on to be down­loaded and reposted thou­sands of times from the Jef­frey Camp­bell website–and many of the styles fea­tured have grown to per­form as top sell­ers for the brand dur­ing the 2011 sea­son. For this brand in par­tic­u­lar, the con­sumer truly relates to the rel­e­vance of the product–she is blog dri­ven, edi­to­r­ial minded, and fash­ion for­ward at all times. These images, and the title were cre­ated with that client base in mind—showing JCGIRLS every­where that they too can have the lifestyle behind the iconic shoe brand.

For this project I teamed with NYC based video­g­ra­pher Andrea Cruz. While we prepped the the set­tings for the pho­tog­ra­pher, myself and my team helped Cruz get reels of video which she later com­piled into this short video. The video com­po­nent of this look­book proved to be just as impor­tant as the still images—being posted 1,000’s of times–and now serv­ing as the wel­come page to the Jef­frey Camp­bell website.

Unti­tled from andrea cruz on Vimeo.

Cre­ative Direc­tor: Ty McBride
Assistant/Head Stylest: Brid­gette Bay­ley
Pro­duc­tion Assis­tant: Tara Hall Reddy
Pho­tog­ra­phy: Helen Pear­son
Layout/Design: Cameron Jen­nings
Hair: Stephen Crow
Makeup: Lind­say Black
nail Styl­ist: Dot­tie Lore
Mod­els: Jen­nifer Day, Brenna Thorn­feldt, Erin Baynes
Video Pro­duc­tion: Andrea Cruz
Music for Video: Younglife

Look book production, Video [ Comments Off ]

GET YOUR HAIR DID: A virtual rebrand for Stephen Crow and Salon Salon and the Spa

November 21st, 2010

The TMI office recently took on a new client in an old friend Stephen Crow. Crow, a salon owner, senior styl­ist, and a National Edu­ca­tor for JPMS systems–collaborated with the TMI team for a com­pletely new look for his site and on-line pres­ence. This project lead to com­bined efforts on sev­eral cre­ative projects—the end result being a hyper net­worked web­site for his busi­ness, an online busi­ness card for Stephen as he strives to take his per­sona and exper­tise out­side the walls of the salon, and an inter­ac­tive blog that not only brands the Salon but also takes Stephen him­self to the next level of expo­sure, bump­ing up his career up a notch in the hair world.

BLOG: http://blog.stephencrow.com/

By edu­cat­ing Stephen on the power of blog­ging and blog­ger rela­tions we were able to cre­ate a blog that sim­ply serves as an online newslet­ter about all things Stephen. From styling Miss Idaho, to Salon Salon promotions–his blog let’s clients in on his inter-workings, while simul­ta­ne­ously cre­at­ing a com­mu­nity for his clients—and draw­ing in poten­tial clients by giv­ing them a glimpse of his world, staff pro­fes­sion­al­ism and pas­sion for his craft. The blog is linked to his face­book and twitter—providing a com­plete pack­age to reach all of his fans, friends and clients. The blog aspect of this project sim­ply allows Stephen to keep his per­sonal BRAND, and  HIS SALON on the top of his clients minds—to truly make it a LIFESTYLE busi­ness. It also increases his search capac­i­ties with tourists, res­i­dents, or poten­tial clients are search­ing out hair and beauty options in his area.

A sam­ple blog post:

Site: www.salonsalonandthespa.com

In cre­at­ing a new site for the actual SALON, Stephen wanted an image that was fresh, easy, pro­fes­sional and crisp. His salon is staffed by bril­liant and tal­ented pro­fes­sion­als who are doing amaz­ing things—the site is an easy tem­plate to high­light those ser­vices and team members—but it’s basic func­tion is to draw in new clients. The site offers a brief glimpse of what is offered, who is pro­vid­ing which ser­vices, and why you would want to be a part of it all. We also intro­duced client tes­ti­mo­ni­als which have been a favorite among staff and clients. Salon Salon, a JPMS FOCUS Salon, is sim­ply sell­ing a lifestyle–offering great ser­vices to make you feel bet­ter, to look bet­ter and to live bet­ter, the site is a clear rep­re­sen­ta­tion of that goal.

A quick screen shot of the main page:

For the final face of this project we part­nered with Crow on sev­eral cre­ative projects, both in NYC and oth­er­wide, for our other clients. He pro­vided his ser­vices in the realms of hair and styling, and we pho­tographed and cap­tured him at work. We then used these images (pho­tog­ra­phy by Helen Pear­son) to cre­ate a sim­ple and clean site just for him. www.stephencrow.com is a sim­ple “on line busi­ness card.” This site links to all of the other projects we have created–while sim­ply show­ing Stephen at work–and giv­ing a glimpse of what he can do, be that in the Salon, on stage or behind the scenes for edi­to­r­ial work.

Visit his per­sonal site here:www.stephencrow.com

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GET SERVED: Room Service a multi brand digital look book project.

November 21st, 2010

On very short notice and a crazy turn around time the TMI office part­nered with Port­land Ore­gon Pho­tog­ra­pher Carey Haider to pro­duce the first ever multi band look­book for client SOLESTRUCK.com. Shot on loca­tion in my hotel room–411– at the amaz­ing ACE HOTEL on Stark Street in Portland–we got cre­ative with a tight space and a big vision to cre­ate a dig­i­tal look book that has gone on to be down­loaded over 6,000 times and reposted hun­dreds of times inter­na­tion­ally. The relaxed vibe of my actual hotel room pro­vided a per­fect back-drop of the under-styled aes­thetic of the project. The ACE HOTEL clearly knows what they are doing in that department—love them.

ROOMSERVICE high­lighted the adven­tures of four fic­tional col­lege friends who had chipped in on a hotel room for a week­end to explore Port­land. The shots are can­did, fun, edgy and fresh—all fea­tur­ing brands and goods that were set to arrive to SOLESTRUCK in the com­ing two months. Images from the site were also used to cre­ate styl­ized branded land­ing pages and bio pages for each brand or spe­cial styles that the SOLESTRUCK team wanted to higlhight.

We used local mod­els that were cast in Port­land and recruited local tal­ent through our net­work of friends and asso­ciates who work in the Port­land area. Mod­els were styled with goods from sim­i­lar lifestyle brands RVCA, BRIDGE AND BURN, MOTEL ROCKS and WILDFOX, lends from local bou­tique Frank James and local designer Alex Gal­latin to cre­ate a relaxed and sexxy casual look—an over­all feel­ing that truly let the prod­uct speak for itself. We used a mix of prod­uct shots, lifestyle shots and more more edited images to cap­ture the exact vibe of the actual Solesruck client.

The look­book served to cre­ate an exclu­sive club for Solestruck reg­u­lars, let­ting them know about new launches, brand and hot items. It cre­ated a flurry of emails to their offices with requests for dates, wait­list oppor­tu­ni­ties and pre-booking. We also then emailed a dig­i­tal ver­sion to each shoe brand and many of them reposted the images–driving even more busi­ness back to solestruck.com.

Shot on Loca­tion at the Ace Hotel in Portland.

PHOTO: Carey Haider

PRODUCER: Ty McBride

LAYOUT DESIGN: Cameron Jennings

STYLING: Ty McBride and Alex Gallatin

MAKE-UP: Rachael Manley

HAIR: Lau­ren Keenen

MODELS: Megan Hodge, Renee Lil­ley, Emily Mar­tin, Matt Bolt

Look book production [ Comments Off ]